INVISTA, maker of Xtra Life LYCRA® fiber, announces a collaboration with surf lifestyle brand Billabong and their professional big wave team rider, Maya Gabeira. The collaboration includes a consumer swimsuit design contest and the development of a swimsuit with Xtra Life LYCRA® fiber for Maya Gabeira, which will be included in the Billabong Cruise 2010 collection.
Hailing from Rio de Janeiro, Brazil, Gabeira has taken the surfing industry by storm in only a few short years, rising to the top of her league as a female big wave surfing competitor. Tackling some of the world’s most feared surfing terrain, including Waimea Bay in Hawaii and Teahupoo in Tahiti, the “super woman” of surfing is the perfect fit for Billabong and Xtra Life LYCRA® fiber — two brands that focus on exceptional fit and performance.
“We are excited for the collaboration. We look forward to working with Billabong to manufacture Maya’s suit with Xtra Life LYCRA® fiber, which provides a long lasting fit that is so important to Maya,” says Andrea Matousek, Swimwear Marketing Manager North America at INVISTA Apparel.
“We’re excited to collaborate with Xtra Life LYCRA® fiber on this design promotion with Maya, and introduce this new quality into our Cruise 2011 Swim line,” states Candy Harris, Billabong Brand Director Women’s Division. “We work with our surfers on a daily basis who are in need of long lasting swim fabrics that can withstand the pounding surf and long hours in the sun, all the while never sacrificing the design we love.”