First-of-Its Kind Green Catwalk and Workshop Event Features Eco-Friendly Fashions Made From Recycled Newspaper.
Four leading green fashion designers made news today – “yesterday’s news’’ that is – by turning recycled newspaper into eco-friendly fashions. The unique, trend-setting designs were unveiled at the Yesterday’s News® Green Catwalk Event and Workshop in New York City. Made with recycled newspaper, Yesterday’s News® brand cat litter served as inspiration for eco-friendly designers Anthony Lilore of RESTORE CLOTHING™, Bahar Shahpar, Lara Miller and Samantha Pleet, who debuted their original fashions made from newspaper at the New York City event.
The fashion show and green workshop event was part of the Yesterday’s News Do-Gooder Design Challenge, a campaign to celebrate the millions of cat owners across the country who make good green choices for their cats, home and environment. The campaign is also helping to spread the word that going green is in fashion all year-round.
“Today’s event demonstrates that good, green choices should be a part of every aspect of our lives – from the way we dress to the food we eat to the way we care for our cats,” said Renee Loux, green living expert, author and spokesperson for the Yesterday’s News® Do-Gooder Design Challenge. “It was a thrill to see the amazing and stylish newspaper fashions created by these leading eco-friendly designers. Now, cat owners everywhere can do their part by bidding on their favorite designs to benefit green charities.”
The event, which was free and open to the public, also marked the conclusion of the Yesterday’s News® Handbag Design Contest that challenged cat owners to design the “it” handbag of the season using assets from the cat litter brand’s new recyclable packaging.
Eco-friendly fashionistas and other “do-gooders” can bid on the newspaper designs and the three handbags – all collector’s items from this first-of-its-kind Green Catwalk event — during the Yesterday’s News Do-Gooder Charity Auction. The charity auction, hosted by eBay, will run from September 22-29. Consumers can visit www.DoGooderChallenge.com for charity auction information.
“It was exciting to see our designers embrace the Do-Gooder Design Challenge and transform newspaper into fashion-forward designs that looked fabulous on the runway and will benefit good green causes,” said Vanessa Hutt, Assistant Brand Manager, Yesterday’s News. “We know that millions of cat owners share our commitment to ‘do good’ all year round and we encourage everyone to start taking small steps to live green in their daily lives.”