The 68th Annual Golden Globe Awards were just wrapped up on Jan 16 and with that for the first time in the brand’s history, ad campaigns comprising mix of medias and a TV commercial was aired during the live telecast of the awards.
Brand ~ Calvin Klein
The 60 second TV commercial debuted during the Golden Globe featured supermodel Lara Stone alongside the superhot male model Tyson Ballou. It exudes a luxury lifestyle with Calvin Klein Collection products that is modern, timeless, luxurious and sexy.
The brand also aired several versions of the ads multiple times starting from the pre-show red carpet moment and continued throughout the award show.
The Spring 2011 global print advertising campaign for the women’s Calvin Klein Collection was shot by photographers Mert Alas & Marcus Piggott in Los Angeles, California and features Ms. Stone in a very pure, bold, black and white setting.
The men’s Calvin Klein Collection global advertising campaign was shot by renowned photographer Steven Klein in New York City and features model Nils Butler. The highly saturated, graphic black and white imagery emphasizes a play of contrasting light and shadows.